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Magazine of Art, The;

vol 1, May 1878 - vol 25, Oct 1902; vol 1 [2s], Nov 1902 - vol 2 [2s], Jul 1904//

London,Middlesex

Editor:

Edwin Bale (art director)
Sidney Galpin
William E. Henley (1881 - 1886)
Eric Robertson (1881)
Marion Harry Spielmann (1887, Jan 1890 - Dec 1899)
Trendell (1878 - 1881)
 

Publisher:

John Cassell
Cassell and Co Ltd
Cassell, Petter and Galpin
 

Printer:

Cassell and Co
 

Contributors:

William Archer
Walter Armstrong
A.L. Balring
S. Baring-Gould
Leonce Benedite
J.J. Benjamin-Constant
F.M. Brown (ill 1888, 1889, 1890)
Philip Burne-Jones
Caldecott (ill.)
Joseph Comyns Carr
Sidney Colvin
Lionel Cust
Lewis F. Day
Charles De Kay (1887)
Robert De la Sizeranne
E. Rimbault Dibdin
Emilia Dilke
Austin Dobson (1885)
George Du Maurier (1890)
Arthur Fish
Henri Frantz
Joseph Grego
Jane Harrison (1884)
H.R. Haweis
Hubert Herkomer (Sir) poster)
Henry Holiday
Maltus Q. Holyoake
W.H. Hooper (poster)
Lord Houghton (ill.)
Laurence Housman
Richard Jefferies
Prince Bojidar Karageorgevitch
Andrew Lang
Ernest Law
Richard Le Gallienne
Octave Maus
Phil May
David S. Meldrum
Alice Meynell
Wilfred Meynell
Millais (ill.)
William Cosmo Monkhouse
E. Barrington Nash
Alice Oldcastle (Alice Meynell)
John Oldcastle (1881)
Claude Phillips (vol 18, 1894)
Percy E. Pinkerton
Halsey Ricardo
Charles Ricketts (ill.)
Frederick S. Robinson
Rennell Rodd
Christina Rossetti
W.M. Rossetti
John Ruskin (ill.)
George Saintsbury
Paul Schultze-Naumburg
Leader Scott
William Sharp
Walter Shaw-Sparrow (vol 15, 1891)
Ernest S. Smellie
H. Spielman
Robert Alan M. Steevenson
Frederic George Stephens (vol 96, 1895)
R.L. Stevenson
Edward F. Strange
W. Telbin
Alice Thompson (1880)
George Trobbridge
Aymer Vallance
Robert Walker (vol 17, 1894)
Madeline A. Wallace-Dunlop
W.H. James Weale
Charles Whymper
Helen Zimmern (1900)
 

Names:

John Miller Gray
 

Size:

27cm, 250pp/vol; 30cm, 528pp (1883); 36pp

Price:

8d; 7d (1878); 1s (1880); 1s1d (1894); 1s4d/m (1898?)

Circulation:

2,000 (1881)

Frequency:

annually (vol 6?); monthly

Illustration:

sketches, plates, colour reproductions (in later vols), typogravure, copperplate, steel plate, photogravure, photographs, etchings, wood engravings, facsimiles

Indexing:

index of illustrations; 'Poole's Index to Periodicals' (1878-1904); T of C/vol, list of illustrations/vol (1883); general index/vol (1887); Periodicals Contents Index; Q. P. Index Annual, The

Departments:

exhibitions of paintings, living artists, notices of pictures, notices of sculpture, art notes, notices of art books, essays on art
 

Orientation:

working-class (1878)

Sources:

BUCOP.; DNB xxii, 772.; Mitchell.; PCI.; Collins, “Art Magazines Before 1901”: 198-205.; COPAC; Fiske, Shanyn. Heretical Hellenism. Ohio State University Press, 2008, p.226.; Hubbard, Newspaper and Bank Directory. New Haven: Hubbard, 1882. p.1694.; Nowell, House of Cassell., 1958. pp.52, 121, 132, 138, 139, 141, 143, 147, 151, 154.; Ofek, Galia. Representations of Hair in Victorian Literature and Culture. Farnham, England: Ashgate, 2009, p.220); Peterson, Linda H. Becoming a Woman of Letters. Princeton: Princeton University Press, 2009, p.174, 266-267.; Roberts, Helene E. "British Art Periodicals of the Eighteenth and Nineteenth Centuries." VPN no 9 (Jul 1970): 2-56.; Tye, Periodicals of the Nineties.; Uffelman, 1992.; White's The English Literary Journal to 1900.; Wodehouse, British Architects 1840-1976.
 

Histories:

VPR 14:1, p.16; 14:3, p.122, 124; 16:2, p.53-64, 71; 17:3, p.123-24; 20:3, p.83-93.; Alexander, J.A. "William Ernest Henley, editor: the 'National Observer', the 'Magazine of Arts', and the 'New Review.'" PhD thesis, Texas, 1974. DAI 35 (1974): 5334A.; Bendiner, Ford Madox Brown.; Clayworth, Anya. “The Woman’s World: Oscar Wilde as Editor.” VPR 30.2 (1997): 84-101.; Codell, "Art Periodicals" p.377.; Codell, "Artistic Walks of Life".; Goldman, Victorian Illustration and the High Victorians.; Greiman, Liela Rumbaugh. "William Ernest Henley & 'The Magazine of Art'." VPR 16.2 (Summer 1983).; Harris, Elree and Shirley Scott. A Gallery of Her Own, 1997.; Keith, W.J. The Jefferies Canon: Notes on Essays Attributed to Richard Jefferies Without Full Documentary Evidence. Oxford: Petton Books, 1995.; Logan, "Writing on Domestic Decoration".; Macleod, Dianne Sachko. Art and the Victorian Middle Class. Cambridge: University Press, 1996.; Rumbaugh, Liela M. "The Magazine of Art". 30 DAI (1970): 2979A.; Shattock, Joanne and Michael Wolff. eds. The Victorian Periodical Press: Soundings and Samplings. Toronto: University of Toronto Press, 1982.
 

Comments:

An illustrated record of art, work, and manufacture. The subtitle was dropped with volume 4, 1881. Supplements issued were entitled "European Pictures of the Year" (1892-1894); "The Royal Academy Pictures" (1889-1893).
"According to The Academy, THE MAGAZINE OF ART is 'the only Art Magazine which at all keeps pace with the moving current of Art;' and it is in order to give due prominence to the representation of ART AT THE PRESENT DAY that the Publishers have arrangedamong other features to issue an extra separate Plate with each number. Such plates, for the most part, will consist of reproductions of pictures of current interest. THE MAGAZINE OF ART, then, for the future will contain THREE PLATES of the highest order of artistic merit which can in each case be attained alike in execution and in printing. These will consist of a Photogravure or Etching as Frontispiece, and two separate Plates, printed in colour where it may be legitimately done in order to heighten effect and give an added brilliancy to the pages of the Magazine. They will be executed by the best processes of the day either Wood-Engraving, Typogravure, or other method" (Advertisement in 'The Quarto' 1898).
The periodical "was a successor in title to a short lived magazine of the same name of 1853, itself based on The Illustrated Exhibitor brought out by John Cassell for The Great Exhibition. Prompted by the Paris International Exhibition in 1878 Cassell decided to re-establish an art magazine which would cater for the mass of the public as they felt that The Art-Journal catered for a wealthier class... Articles were at first short and with a decidedly 'South Kensington' Museum flavour, with simple pen and ink sketches and wood-engravings...The format was enlarged in 1880 and the price increased but it still cost only one shilling. By improving the magazine, sales increased and a frontispiece of an etching, steel plate or photogravure introduced...[the magazine] covered subjects as varied as architecture, design, theatre, Japanese art and photography. It was one of the most popular and widely distributed nineteenth-century art magazines and remained in circulation until 1904" (Collins, p.201).
Advertised in The "Congleton Mercury" Almanack for 1885 which quotes The Academy as saying that it is "the only art magazine which at all keeps pace with the moving current of art" and The Pall Mall Gazette as saying it "contains better literature...than any of the other art periodicals" and, lastly, The Standard as describing it as having "exquisite beauty [that] should carry it into every home" (1876-1895). Advertised in The Camberwell News Almanack, and Parochial Guide which quotes The Illustrated London News in describing The Magazine of Art as "printed in large type and on good paper, with a profusion of illustrations, as varied as they are...excellent. The articles are...readable and instructive" (1879).
The publication "began as a short-lived journal published by John Cassell in order to promote working-class education" (Codell 379).
It was published in London and circulated in syndicate offices in New York, Paris, and Melbourne.
 

Location:

complete runs: LO/N-1 A; partial runs: CA/U27, OX/U-1 A (see Tye), QZ/P-1 vols 1-2 [2s] (1878-1904); XY/N-1 (1878-vol 26, 1903); N.America ULS 3. The full text is available at ProQuest and Google Books



Reproduced by permission, British Library

Reproduced by permission, Cambridge University Library

Reproduced by permission, Cambridge University Library
The Waterloo Directory of English Newspapers & Periodicals: 1800 - 1900 Series Three.
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