"I know that when you see the name, you will think of its old nature—of how it was cross and stupid—and immediately purchase it. I chuckle. Then, when the extravagance of your joy has subsided (it surely was extravagance that bought a pennyworth), and you perceive that instead of a pile of rubbish and garbage, you have bought some truth and useful plain-speaking, why, then you will throw it in the fire, and swear—except there be any one beside you—but before you burn you must buy, and having bought, read, and that sure is all I want, and all you need.” “I know that many—I trust not all—when they see the small size of our sheet, will say, 'Humph! a penny for that! The Advertiser's as big as half-a-dozen of them.' —Very natural, my narrow, loutish friend! Very natural, because it is stupid" (Introductory 1:1. p.l).