The Florist was used as "a medium of communication between the lovers of
floriculture, a book reference with articles upon all subjects connected with
floriculture."
"For fourteen years our best efforts have been
directed to the progress and development of Gardening, and throughout that
period have we assiduously collected and disseminated through our pages the
facts, opinions, and suggestions of all of the best practical writers of the
day; nor while elucidating the art of Cultivation have we been insensible to
the equally important improvement effected in the races of Plants” (Intro 1:1,
p.1).