“Tit Bits published a story called “What’s Bred in the Bone” for which it paid the writer, Grant Allen, a £1000 prize. This was likely the largest received by any Victorian writer.”

“[Proprietor George] Newnes liked to use schemes in Tit-Bits. For example, he buried tubes containing five hundred sovereigns each and told the readers they could keep the money if they found it. There were clues to the various tubes’ whereabouts in his paper” (Herd, The March of Journalism, p.235).